GCF Uppsala

New visual identity


Brand identity ∙ Graphic design

A fresh new graphic profile

GCF Uppsala is a gymnastics- and cheerleadingassociation that offers training for it's 4000+ active members. During 2022 the club decided to go through it's new namechange and a thorough trademark renewal. Together with GCF Uppsala we created a new logo and visual identity. A brand concept that reflects the core of the association.

The identity has been carefully crafted to communicate what GCF Uppsala does and the personality associated with the club. With a clear connection to the association's values and a new logo, symbol and graphical elements, the visual identity is an important tool in GCF Uppsala's continued work.

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